INNOVATIVE MATCH was founded on the ideals that love and companionship go hand-in-hand with health and happiness, and that everyone who is committed to a journey down the Romance Highway should be able to find a relationship.


Cassie Zampa-Keim and her team work closely with each client to develop a customized strategy for both personal development and dating, setting the stage for a fun and successful process.


Success in the dating world starts with discovering your best self. INNOVATIVE MATCH works with clients to identify where they are in their lives today, what matters to them, and what has and has not worked in the past. By building a clear picture of who and where the clients are today, INNOVATIVE MATCH helps them determine what type of partner would work best, so that they can focus on finding just the right person for them.

With that foundation, INNOVATIVE MATCH develops a results-oriented action plan, working closely with and coaching clients on developing their own network, navigating the online dating world, and optimizing results with date-smart strategies for the 21st-century. While providing access to hundreds of potential matches that clients would not be likely to meet on their own, INNOVATIVE MATCH also maintains close personal connections to each client throughout the process.

With three decades of relationship coaching experience, Cassie and her team bring tremendous enthusiasm, talent, and the human touch to the world of dating.

In Cassie’s words from the introduction to her book, Finding Love After 50:

"I use the metaphor of the Romance Highway to point out that dating is not like a tunnel, with only one way through and no detours. Highways offer multiple routes, different speeds, off ramps, frontage roads, and rest stops. Your journey will be unique, based on your life today. I want to help you see who you are and what brings you joy, increasing your confidence and magnetism. I will start you on a journey of discovery, an exciting evolutionary process that brings a new level of self-awareness, clarity, and ultimately, relationship success."
I’ve been separated for almost a year. Sad for sure, but not the end of the world. A few months ago a neighbor told me about Cassie Keim, a professional matchmaker with over 20 years of experience. All I can say, Cassie is awesome. She sat with me, figured out my priorities, we talked about what went wrong with my what went wrong with my marriage and what my hopes are for the future. She sources potential dates, we talk about how a relationship is developing, she’s an objective friend, a true professional.
— Elizabeth, F Diablo, CA
Starting to date after being in a long marriage was like learning a new language. I had no idea what to do as far as meeting new people, dating techniques, advice on first dates, and not feeling uncomfortable or afraid. After working with Innovative Match within three weeks I started to feel confident, it became fun and I felt secure having a third party involved. Dating is hard but with guidance and support it became an exciting journey and one that I will never regret. I am dating great guys, having fun and will hopefully find that great love again.
— Michelle R, Greenwich, CT
I have to admit I was always a little hesitant about online dating but after speaking with the team at Innovative Match I felt I was in good hands. It has been such so easy having you help me manage and navigate all that is involved in the online search. I have loved having you as my advocates and advisors. I’m going to dinner with Steve again Saturday....fingers crossed the search is over.
— Sharon M, Los Angeles CA
I can’t tell you how happy I am to have found Innovative Match. After 8 months online on my own on with limited success, hiring Innovative Match was the best decision I could have made. With your guidance and coaching I have seen a dramatic difference in both the process, and the quality of women I’ve been meeting. I know we’re in the early stages but feeling very confident that your expertise will result in the committed relationship I’m ready for.
— Gary C, Los Gatos CA
I hired Innovative Match to coach and support me through a difficult break-up. I needed the expertise, advice and tools to break old patterns, and begin new healthier ones. After one month of intensive coaching I began to date again. Innovative Match guided me to meet the right woman and stayed with me as I began to date someone exclusively. They made sure I was on track and within a few months, I knew that I had changed. I met someone where there could possibly be a long term relationship.
— Robert M, Paradise Valley, AZ
Cassie, just a quick note to let you know that Mark and I have decided to be exclusive. We think this could be it and so appreciate your efforts in bringing us together, we certainly would not have met without you. Thank you!
— Susan B, Palo Alto CA
Katherine is exactly the woman I was hoping to find when I came to you. As you both know, after losing my wife of 29 years I never really expected to find another great love but thanks to you I have. Your expert guidance is helping us blend our families perfectly together and we are excited about this next chapter of life. We have a trip to Italy planned in July and will drink a toast to you in Tuscany for finding us a very special love. Grazi!
— Tom G, New York
Matt and I are going away this weekend to celebrate our six month anniversary, still early days but looks very promising. Thank you for helping us work through these early days with ease!
— Patty B, Boston MA
Ladies you nailed it! Patricia is the one. I’ve enjoyed the women you have introduced me to. They have been interesting and attractive. I learned a bit more about myself and what I was looking for while working with Innovative Match and when Patricia walked through the door I knew the search was over. We share so many common interests and her smile lights up my day. Job well done, many thanks.
— Luke C, Chicago IL

Cassie Zampa-Keim
Founder, CEO

Cassie Zampa-Keim is a renowned dating and relationship strategist, author, speaker, workshop leader, and coach.  She is the founder and CEO of Innovative Match, a national relationship-services firm, and author of the syndicated "Ask Cass" blog.

One of the industry's leading experts on dating after fifty, Cassie has created a new map for transforming her clients' dating lives, using decades of successful singles coaching, technological insight, intuition, and a compassionate heart.

Cassie began her career almost thirty years ago working at one of the nation's top matchmaking firms. She channeled her fierce innovative spirit and extensive personal network to quickly create a thriving national client base. Enthralled by technology's impact on the dating landscape, she was one of the early pioneers of using online dating with clients.

Cassie launched Innovative Match to incorporate her dating strategies with a personalized coaching approach, to better help clients in the prime of their lives ride the wave of a new dating world. She and her team develop a holistic view of each client to customize their experience, applying principles from Cassie's background as a certified life coach.

Recognized as one of the World's Top Dating Experts in 2016 by Older Dating UK,Cassie holds a BA in communications and psychology and is a graduate of Harvard Business School's Executive Entrepreneurship Program. She also studied at Cambridge University in England.

Patricia K. Conway  General Counsel, Innovative Match, LLC and Innovative Match Ventures

Patricia K. Conway
General Counsel, Innovative Match, LLC and Innovative Match Ventures


Patricia K. Conway, a partner in the firm of Vasquez, Estrada & Conway, LLP, is the General Counsel for Innovative-Match LLC and Innovative-Match Ventures. Distinguished as the youngest member of her graduating class (University of San Francisco) to become a partner in a law firm, Patricia was also named "Rising Star" in Northern California Super Lawyer Magazine's 2009 and 2010 publications.

Patricia received a Bachelor's Degree in Philosophy in 1993 from Santa Clara University and earned her Juris Doctorate from the University of San Francisco in 1996, where she received an American Jurisprudence Award in Real Property.   An active law alumna of the school, Patricia mentors visiting LLM students chaired the USF Women Lawyer's Scholarship Committee.

Patricia has dual citizenship with the U.S. and the European Union, has traveled extensively through Europe and speaks Czech, Slovak, French and German in addition to English.

Tina Khiani   Director, Social Media

Tina Khiani

Director, Social Media


With an eye for the original and a passion for all things digital, Tina Khiani serves as Innovative Match’s (IM's) Social Media Community Manager. Tina champions IM’s continuous innovation online by sharing rich content with the IM community, spearheading engagement across the web, leading social platforms and working to connect clients with the right resources.

Tina’s fascination with the ways in which social media can be leveraged to connect services to communities can be traced to her years at NYC’s prestigious Stuyvesant High School (named one of the nation’s best high schools by US News and World Report). As an undergraduate at the University of California (USC) she interned at, contributing to community and viral marketing initiatives. She then worked with nonprofits in the public health sector both abroad and in the US. There, she expanded web presences and digital communities as well as worked on online initiatives to provide health care in underserved areas.

Tina holds a BA in Psychology and a MS in Global Medicine (2013) from theUSC. In addition to overseeing IM’s digital initiatives, Tina is continuing health care studies at New York University.

Lucinda Rogers   Manager, Operations

Lucinda Rogers

Manager, Operations


Lucinda has always been passionate about all things communications, psychology, and helping people. Hailing from South Carolina, Lucinda watched as her father, a state legislator for ten years, fought for human rights, education, and community service. Lucinda always knew she would continue this family legacy of being of service to others.

One way she has done this is through acting and storytelling. Lucinda left home at age 15 to study intensively at the prestigious South Carolina Governor's School for the Arts, and then continued on to get a BFA at Southern Methodist University, where she graduated magna cum laude. Since then, Lucinda has made her mark as an accomplished professional actress, working extensively in theater, television and film.

Lucinda is also an seasoned business leader and advocate of community service. She has managed marketing and communications projects for global brands such as Prada and Douglas Elliman. She continues her work with the Lighthouse Guild, where she tutors visually impaired students. She loves working with the Innovative Match community, and helping singles to network, be their best selves and find the relationship that's right for them.

Elizabeth Hitchcock   Lead Board Director, Innovative Match Ventures

Elizabeth Hitchcock

Lead Board Director, Innovative Match Ventures


Elizabeth is a proud board director for Innovative Elizabeth chairs the committee focused on helping IM to expand its products and services portfolio, in order to help 45+ singles find their next, and best, relationship. Widowed at a young age, Elizabeth experienced first-hand what re-entry into the dating world is like. She immersed herself in all things "relationships": web content, online dating, books, fix-ups, coaching and more! She combines this intimate knowledge of the dating world with her passion to help members of the IM community find their best match. 

Elizabeth is the founder and CEO of  She has nearly three decades of global leadership experience, having worked at senior sales, channels and business development at Fortune 50 firms such as Microsoft and IBM. She was named a "Top #Nifty50 Woman Writer" on Twitter and has been widely featured in the media, in publications such as The MIT Sloan Management Review, Harvard Business Review and European Business Digest. An advocate for women, Elizabeth was co-chair of Women at Microsoft, and is a frequent speaker at women's conferences and graduate schools. She has a BA (cum laude) from Vassar College, an MBA from New York University, and is an alumnus of the Harvard Business School.