The Innovative-Match (I-Match) editorial team is thrilled to announce the release of Finding Love After 50: Modern Dating Strategies for Women from an Industry Insider, by I-Match Founder and CEO, and Ask Cass author, Cassie Zampa-Keim.

One of Amazon’s highest rated works in the dating over 50 category just weeks after release, the book will be available in select stores this summer. Finding Love After 50’s premiere launch event will take place on August 26th at Book Passage of Corte Madera, California, which regularly showcases the world's finest authors including presidents and prelates, network anchors and front-line journalists, and Nobel Prize winners. The evening will feature the author reading excerpts from her book.  

Below, the I-Match editorial team shares a sneak peak of the upcoming press release, which will be hitting the airwaves shortly. For further information, media professionals can contact


In 2014, 50.2% of American adults were single, many of whom were 45+. This demographic has experienced a renaissance in its quest for romance; since 2013, the number of 55 to 64-year-olds using online dating alone has more than doubled. Cassie’s book aims squarely at this growing demographic, offering compassionate, results-oriented advice that guides the reader through the process of finding love, from analyzing who they are today and what they are looking for in a relationship, through using online dating sites, to nurturing and building new and lasting partnerships. Although designed with women in mind, the book offers powerful advice for men as well.

Written by an industry veteran with almost thirty years of experience advising and engaging with over 10,000 singles, Finding Love After 50 puts singles in charge of their own dating journeys.  Cassie enables readers to bypass expensive matchmakers by providing them with a comprehensive toolkit for identifying compatible singles and by showing her audience the ropes for highly successful dating and building meaningful relationships. Since many 50+ singles have not dated for decades, Cassie shares a professional matchmaker’s perspectives on the 21st century landscape, how to become a “dating superstar,” and optimal ways to deal with common issues such as blending finances and families.

Throughout the book, Cassie offers encouragement, and provides highly actionable lessons that have helped hundreds of clients to rapidly find the relationships that are best for them. As she writes in the introduction, "I use the metaphor of the Romance Highway to point out that dating is not like a tunnel, with only one way through and no detours. Highways offer multiple routes, different speeds, off ramps, frontage roads, and rest stops. Your journey will be unique, based on your life today. I want to help you see who you are and what brings you joy, increasing your confidence and magnetism. This book will start you on a journey of discovery, an exciting evolutionary process that brings a new level of self-awareness, clarity, and ultimately, relationship success."

About the Author

Cassie Zampa-Keim is a renowned dating and relationship strategist,
author, speaker, workshop leader, and coach. She is the founder and CEO of Innovative Match (, a national relationship-services firm, and author of the syndicated "Ask Cass" blog. 

One of the industry’s leading experts, she launched Innovative Match to incorporate her dating strategies with a personalized coaching approach, to help clients in the prime of their lives master the new dating world.

She has been recognized as one of the World's Top Dating Experts in 2016 by Older Dating UK. Cassie holds a BA in communications and psychology and is a graduate of Harvard Business School's Executive Entrepreneurship Program. She also studied at Cambridge University in England. She lives near San Francisco with her husband of 18 years, and three children.